Marketing for Beginners: The Best Articles and Expert Resources

A Guide to the Best Resources in the Marketing Industry

The marketing and advertising industry is a multitrillion maze with endless opportunities if wielded right. Unfortunately for people looking to begin their quest in marketing, it is impossible to know where to start. There are just too. Many. Resources. And, to be honest, too many boring ones.

That is where we come in. The expert curators at Morii have plunged into years of blog posts, and analysed every Tv ad since the Super Bowl came into existence.

All this was to bring you.

Yes, you!

A step-by-step guide to the best resources in the marketing industry.

• What you will not find here: Intangible advice.

• What you will find: Insightful case studies, videos, articles, and more that have been noteworthy nuggets of knowledge to many.

Let's get into it!

1. The basics

• What is marketing? A succinct and clear definition of the value and impact of marketing.

• The value in marketing and why it is important.

• All the marketing terms worth knowing.

• A deep dive into marketing types, from email to guerilla marketing and more.

2. The concept of Branding

• What is a brand?

• Brand building in 2022.

• How to craft your brand strategy and a free toolkit.

• A legendary Steve Jobs Speech.

3. Ads vs Audience

• How ads persuade.

• Why we buy the sh*t we buy.

• Myths about your audience.

4. Hard questions

• Neil DeGrasse Tyson venting about targeted ads, and if ads should be allowed to target our moods.

• A very very long surprise commercial...

5. Data in marketing

• How to build a data-first strategy.

• The social media metrics you should focus on, and the importance of giving your organic social a paid boost.

• Two important concepts to know: Marketing attribution and ROI.

6. Renowned case studies

• Iconic Nike commercials.

• Emotional twists in marketing.

• Aviation Gin ad + analysis. Perfect timing.

• The most-referenced ads in the industry (secret sauce Google Doc)

7. Free courses and certifications

• Get your Google Ads certification if you want to know the other side of search engine marketing.

• Become Microsoft Advertising Certified, or keep up with its company insights her.

• Facebook’s free marketing courses for everything you need to know about advertising on their platforms

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